In the realm of art and cultural movements, there exists a term that has long sparked debate and intrigue: Kitsch. Historically, Kitsch has been associated with cheap sentimentality, mass production, and a lack of artistic value. However, in the context of Metamodernism, we challenge the traditional notion of Kitsch and invite you to reconsider its significance in today’s society. 

At its core, Metamodernism embraces the idea of oscillation between sincerity and irony, between the old and the new, the high and the low. In this light, Kitsch takes on a new meaning—a reflection of our complex relationship with nostalgia, consumer culture, and the blurring of artistic boundaries. 

For centuries, the term Kitsch has almost become synonymous with trash. Labeling an artist as a kitsch painter is akin to bluntly branding them as intellectually vacant, emotionally immature, and lacking in creativity. The Kitsch movement, characterized by its emphasis on exaggerated sentimentality and populist aesthetics, was born as a response to the elitism of the art world. Kitsch artists have sought to democratize art by celebrating everyday objects and themes, challenging the hierarchy of artistic value. Today, we find ourselves in a society where the lines between high and low culture are increasingly blurred. Social media, consumerism, and mass production have democratized access to art and culture, leading to a resurgence of interest in Kitsch aesthetics. 

But what does it mean to declare oneself Kitsch in the context of Metamodernism? It means embracing the contradictions and complexities of our modern world. It means recognizing the value in the seemingly mundane and the superficial. It means reclaiming Kitsch as a form of cultural expression, free from the constraints of traditional artistic hierarchies. 

In today’s society, where authenticity is often prized above all else, embracing Kitsch can be seen as an act of rebellion—a rejection of the rigid boundaries of taste and aesthetics. It is a celebration of the whimsical, the nostalgic, and the playful, serving as a reminder that art is not limited to museums and galleries, but can be found in the everyday experiences of life. 

So, do you have the courage to declare yourself Kitsch? In the spirit of Metamodernism, we invite you to embrace the contradictions, to challenge the status quo, and to explore the limitless possibilities of artistic expression.


Source Material:

– “Why Kitsch Still Matters” by The School of Life:

-”The Kitsch Campaign: Odd Nerdrum’s On Kitsch” by E.J Pettinger, Boise Weekly

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