The Great Change: Metamodernism, Web3, and Creative Courage.
In the mid to late 90s, the internet became popular for the average user, known as Web 1. It was a read-only platform focused on providing information through hypertext web with limited interaction between writers and readers.
Web 2.0 emerged in the late 90s, with the internet expanding to billions of users. It introduced social elements and community-based platforms, allowing users to contribute content in a “read and write” manner, giving rise to blogging from 2004 to 2016. However, Web 2.0 had a downside: users became the main product, sharing their likes, dislikes, and private information to enable precise targeting by companies.
Now, we’re entering Web 3.0, where trillions of users are deeply engaged in the internet, using it for self-guided education, business, and content creation. Web 3.0 empowers users to influence audience lives, stock markets, politics, and social order. It’s driven by a desire to build communities and seek meaning, purpose, and self-actualization.
Web 3.0 is rooted in Metamodernism, reflecting a philosophical shift towards deeper connections among people and purposeful living.
In this new era of Web 3.0, the imperative for Creatives to be aggressively engaged cannot be overstated, and this imperative is intimately linked to the principles of Metamodernism.
Metamodernism embodies a yearning for deeper connections and purposeful living, which resonates profoundly with the creative spirit. In Web 3.0, being aggressive as a Creative means embracing the following principles:
Authentic Storytelling: Metamodernism values authenticity and sincerity. Creatives must tell genuine stories that resonate with audiences on a profound level. This means moving beyond superficial content and striving for narratives that reflect the complexities of human experience.
Community Building: Web 3.0 is all about creating and nurturing communities. Creatives should actively participate in these communities, fostering genuine connections with their audience. This engagement goes beyond mere self-promotion; it’s about genuinely caring for and supporting one’s community.
Ethical Innovation: Metamodernism calls for responsible innovation. Creatives need to be at the forefront of technological advancements, ensuring that their work aligns with ethical principles. They should question the impact of their creations on society and strive to make a positive difference.
Interdisciplinary Exploration: Metamodernism encourages interdisciplinary thinking. Creatives should explore diverse fields, draw inspiration from different sources, and collaborate across disciplines. This approach can lead to fresh perspectives and innovative ideas.
Embracing Ambiguity: Metamodernism recognizes the value of embracing ambiguity and paradox. Creatives should be unafraid to tackle complex, multifaceted issues and explore the gray areas of life, encouraging viewers to engage with ambiguity rather than seeking easy answers.
Reflective Engagement: Web 3.0 enables constant feedback and interaction. Creatives should actively engage with their audience’s feedback, reflecting on their own work, and adapting based on the insights gained. This iterative process fosters a sense of co-creation and shared meaning.
The call for Creatives to be aggressive within Web 3.0 aligns with the principles of Metamodernism. It’s about embracing authenticity, building meaningful communities, pursuing ethical innovation, fostering interdisciplinary exploration, embracing ambiguity, and engaging reflectively.
By doing so, Creatives can contribute to the evolution of Web 3.0 as a space that genuinely enriches lives, fosters connections, and seeks profound meaning in an increasingly interconnected world.