Jada artists share a philosophy central to their identity, as thinkers and makers. They acknowledge that no current or past Art movement is fully representative of their artistic disposition. They are mostly Y-generation adults, whose visual manifestations demonstrate a naivety that is both conceptually strong and highly informed. Jada is a Metamodern Art collective, mediating between aspects of both Modernist and Postmodernist theories. It diverges from Modernism as it defends absolute universal truths, and from Post-Modernism as it excessively embraces irony and the concept of l’art pour l’art. Jada’s contention with “art for art’s sake” stems from the lenience intrinsic to the concept. While recognizing that significant advances took place in the 1960’s and 70’s through Clement Greenberg and Harold Rosenberg’s insights (i.e. that the painted surface should be the only valid concern of the artist), Jada understands that such notion also elevated mediocrity, thus hindered the future appreciation and sustainability of Art and Art careers. Jada understands that today’s society has grown detached from Art, partially due to Art’s detachment from society. By consistently rejecting deeper content, sincerity, narrative, folklore, observation of the natural world, examinations of the human condition, the didactic, the philosophical, the political, and the spiritual. Art has divorced itself from pivotal roles that it once occupied. Jada wants to change the status-quo, by mobilizing artists to embrace a pragmatic idealism as agents of culture, while challenging themselves scholarly, skillfully, and conceptually as makers of culture. It acknowledges that change will not come from the System, but from self-starting artists who can flourish in a globalized, fast-paced, technology-driven, information-rich, and culturally-underfunded world. JADA represents a murmuring artistic voice of the 21st century, as it rises to challenge the hegemony of the Establishment, to transform the perception of Art in society, and to occupy meaningful spaces in the macrocosm of the 2020s.